In 2022, in the month of July, Amazon Prime Day has already been observed. However, Amazon, which increased its membership fees earlier in 2022, is breaking with tradition for the first time by announcing that it would have a second Amazon Prime Day-like event in the month of October, especially on October 11-12.
The name of this feature is Amazon Prime Early Access. This may mean a boost to Amazon’s bottom line just in time for the holiday shopping season, as well as a tonne of offers for customers who are eager to get a head start on their shopping for the holidays at the end of the year.
Prime Day Amazon Kindle
Prime Day Amazon Echo
This new Amazon Prime bonus has the potential to lift the emotions of Prime members who are frustrated by the reduction in the benefits they get.
Amazon, on the other hand, will not refer to the event as “Prime Day.” Instead, it will be known as the “Prime Early Access Sale.” The term “early access” is likely a reference to Black Friday, which will come approximately six weeks after Prime Day and mark the traditional beginning of the holiday shopping season.
On the other hand, this can prove to be a double-edged sword for Amazon. Even if it helps improve October sales, holding a massive sales event so close to the crucial “peak trade” season might hurt the amount of money spent during the holiday shopping season. Shoppers are likely to be more frugal if concerns about inflation continue since they were hurt financially by high petrol costs earlier this year and by rising grocery expenditures. However, there is a possibility that Amazon is experiencing the same strain as a large number of other merchants, namely the pressure of having tonnes of surplus inventory and being unable to wait to offload it.
If Amazon were to have a huge sales event in October, it would not be the first time they had done so. Prime Day, which is normally held during the summer, had to be moved by Amazon in the year 2020. Demands stemming from the pandemic and problems with the supply chain compelled that shift, but at the time, the focus was on supplies running low.
Since then, Amazon has relocated Prime Day back to the summertime when it first debuted. This year’s event took place in the month of July. Amazon announced that Amazon Prime Day 2022 was its largest ever, but it did not provide numbers (Adobe Digital Economy Index reported that overall online sales for the two-day event were $12 billion, which was an increase from $11 billion on the same two days of Amazon Prime Day 2021).
Expect Amazon’s proprietary electronics (such as smart home devices, Fire TV, Echo, and Blink devices) to be top sellers during Prime Early Access, along with beauty products, other personal care items, vacuums, and clothes. Amazon Prime Day deals are expected to ring in the loudest on Amazon’s proprietary electronics. According to Amazon, these were the products that sold the best during the Amazon Prime Days in July.